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30 qualified meetings a month. Per client.

IntentSignal is the outbound team behind Gainsight, Upside, and Route. We run cold email and paid ads that put in-market buyers on your reps’ calendars. In 2026 we’ve averaged 30 booked meetings per client, per month.

McLeod Abbott
“Out-produced our 17-person SDR team in a single month. $42M of pipeline in three quarters.”
McLeod Abbott · Chief of Staff, Revenue · Route

Trusted By

Gainsight
Upside
Route
SPINS
Snappy
AdQuick
Alignops
Clozd
Bluecore
Orchestry
Otter.ai
Tapcheck

Meetings Booked in 2026

AARP
Clay
Databricks
Disney
Headspace
Intuit
McDonald’s
monday.com
Squarespace
Webflow
Yelp

Two things people ask before booking.

Full FAQ ↓
01
We’ve been burned by an agency before. What’s different?

We run a new test every single day and we hand-work every account. Most agencies load a campaign, check it monthly, and hope. That is why our meetings come from the primary inbox while commodity agencies sit in spam.

02
How soon will we see meetings?

First meetings usually land in weeks 3 to 4 as infrastructure warms. We ramp from there.

Results.

Three engagements. Numbers reflect client-reported outcomes.
McLeod Abbott
Case 01

$42M of pipeline in 3 quarters.

$3.5M MRR added· 117 opps in one month· Out-produced a 17-person SDR team
Situation

Route was struggling to build outbound pipeline into e-commerce merchants. Their 17-person SDR team wasn’t producing enough opportunities.

What we did

We monitored Route’s TAM for companies whose customers were publicly complaining about lost, damaged, and stolen packages. We analyzed each target account’s shipping policy for weaknesses. We built a bot that visited each account’s website, added a product to the cart, and took a checkout screenshot. All of those data points fed into a set of winning plays.

Result

117 opportunities created in a single month, more than Route’s 17-person SDR team produced in the same window. $3.5M in MRR ($42M in ARR) of pipeline generated over three quarters.

Key partner

McLeod Abbott, Chief of Staff, Revenue.

Nick Worswick
Case 02

Meetings at 6.5% of all US restaurants in one quarter.

Two new verticals from zero· $200B+ grocery decision-makers
Situation

Upside was building pipeline in two new verticals (Restaurants and Grocery) where they had no existing motion.

What we did

We built a bot that scans every local newspaper in the country for new restaurant location openings, then emails the franchise owner or most relevant marketing contact the moment a new location is announced.

Result

In one quarter, booked meetings with leaders representing 6.5% of all US restaurant locations, and with grocery decision-makers whose companies collectively do $200B+ in annual revenue.

Key partner

Nick Worswick, President.

Colin Netal
Case 03

90+ SALs in 2 months.

70 experimental campaigns· 11 weeks of testing· 5 scaled plays
Situation

Gainsight was selling into a small, crowded market. The SDR team was hitting a wall. Every high-value account seemed to be locked into long-term contracts with Gainsight or a competitor.

What we did

70 unique experimental campaigns over 11 weeks. Five of them produced. We scaled those while testing continued.

One winning play identified exactly who each prospect reports to and wove that org context into the outreach. The emails were so sharp a prospect, Kai Nielsen, posted one publicly on LinkedIn calling it “a masterclass in B2B cold outreach.”

Result

90+ SALs over two months, after the experimentation period.

Key partner

Colin Netal, former Director of Demand Generation & Marketing Operations.

Why our campaigns book meetings where others don’t.

You get a hundred outbound emails a week. You have probably replied to two in your career. Same template, same pitch, blasted to a thousand people at once, straight to spam or straight to delete. So does every executive you want to reach. That is why most outbound is dying. It is a numbers game run on cheap infrastructure, and the people you actually want to talk to never even see it.

We do the opposite. Picture your founder at a conference with your entire market in the room. They would not give all thousand people the same pitch. They would find the one thing worth saying to each person: this company just hired a VP of Sales, that one just raised a round, this one is posting ten sales roles. Some of those conversations become customers. Some become partners. Some just become friends. And there are plenty of people in that room your founder would never walk up to at all.

That is what we built. We trained AI to navigate your entire market the way your founder would work that room. It watches every account for a real reason to reach out, then writes to each prospect one to one about the thing that actually matters to them. We only reach out when there is something to reach out about. So we get the attention of executives who never would have thought to come to you, and we book the meeting for your sales reps.

Two things make this work that most agencies skip. First, deliverability. It does not matter how good the email is if it never reaches the primary inbox, so we build the sending infrastructure first and match it to each prospect’s email provider. Second, research. Before we write a word, we dig into the account the way your best rep would, so every email reads like it came from someone who understands their business, because it did.

What you actually get.

More meetings, and better ones.

Qualified meetings with the buyers you actually want, booked straight onto your reps’ calendars.

Two channels, one pipeline.

Cold email reaches the accounts showing a reason to buy. Paid ads keep you in front of them while they decide. Same targeting, same team, one report.

Faster, and it never goes dark.

We work your campaign every day and rotate sending infrastructure before it degrades, so the meetings keep coming.

You do almost nothing.

No credit card, no long forms. We research your market, book the meetings, and brief your reps before each one.

Most agencies set it and forget it. We change something every day.

We use AI at every step, with a human in the loop implementing it and improving it every day. We do not just build a custom campaign per client. We run a new test every single day. Every day we check whether a campaign is winning. If it is not, we diagnose the reason down to one of four things: we did not send enough volume, deliverability was poor, the targeting was off, or the copy and campaign were weak. Then we change one variable, test, and iterate. One variable at a time, every single day. That is a daily feedback loop, and it is why we get results over time. Sometimes fast. Sometimes we keep the loop running for a while. But it runs every day.

Most agencies do not have a daily feedback loop. A lot of them check monthly, and they are not even using it as a feedback loop. They load the campaign, see how it goes, and if it did not work, oh well. They are playing a numbers game. We hand-onboard every client and hand-work every single one.

12
Reviews a year
Typical agency
vs
365
Test cycles
IntentSignal

Most agencies review a campaign once a month. We change something every single day.

Campaign activity — last 7 days
MonSwapped 3 inboxes before they bounced
MonAdded 220 freshly verified contacts
TueTested 14 new subject lines
WedKilled an angle that stopped converting
WedRewrote opener for the mid-market segment
ThuRotated sending domains ahead of decay
FriScaled the winning play to 3x volume

1,986 changes to client campaigns this year. This is the work behind the meetings on your calendar.

Here is what most agencies do. Here is what we do.

Don’t handle the booking process for you
Book the meeting for your sales reps
Make you give them a credit card for costs
Never ask you for a credit card for costs
Never meet with you
Hand-onboard you and work with you directly
Send the same email templates for all clients
Every email we send is 1:1 unique to that prospect, based on real research of the pain that prospect has
Don’t have a daily feedback loop
Run a new test every single day
Run cold email only, so the accounts that never reply are lost
Run cold email and paid ads against the same target list
Wait until infrastructure is toast before replacing it, resulting in service interruptions
Rotate infrastructure before it degrades, so you never get a service interruption
Show the full comparison Hide the full comparison
Use only one sending platform
Use multiple sending platforms for diversification
Cheap out on email sending infrastructure
Invest in an overcapacity of email sending infrastructure
Don’t diversify email sending infrastructure
Diversify infrastructure across multiple providers
Often can’t show client results at all
Get results for the vast majority of clients
Rarely name the clients they’ve delivered for
Have a solid track record of delivering for top-tier B2B SaaS companies
Don’t give you a dashboard to see the full funnel
Give you a dashboard for the full funnel
Don’t have strong technical expertise
Have deep technical expertise (our co-founder has a prior AI Sales SaaS exit)
Don’t have experience as SDRs or AEs at big tech companies
Our co-founder has experience as a top-producing SDR and AE at companies like Glassdoor
Cheap out on verification and have high bounce rates
Use premium verification to keep bounce rates low
Manage blocklists poorly and email your active customers and open opps
Manage blocklists carefully so we don’t email active customers
Don’t take the time to remove ESGs like Mimecast
Remove prospects on Mimecast to keep bounce rates low
Don’t send meeting briefings, so your reps have no context
Brief your reps before every meeting
Make you do a ton of the work with lengthy onboarding forms
Put the work on us to research your business well
Don’t spend on AI, so their targeting, qualification, and copy are worse
Use AI at every step for better targeting, qualification, and copy
Don’t warm inboxes as long as we do, so they go to spam more
Warm inboxes longer to stay out of spam

The founders run your account.

We keep the roster small enough that Kyle and Andrew run every account personally.

Kyle Rasmussen

Kyle Rasmussen

Co-founder
  • Top sales rep at Glassdoor.
  • Led sales at Talview and Chat Metrics.
  • Cold-emailed his way to a meeting with Starbucks’ CEO.
Andrew Elsakr

Andrew Elsakr

Co-founder
  • Co-founded Lyne.ai, one of the first AI sales tools of the LLM era, acquired in 2023.
  • Former AI lead at language-learning startups.
  • Featured on the HubSpot blog for his work on Lyne.ai.

Questions we get before the first call.

We’ve been burned by an agency before. What’s different?
We run a new test every single day and we hand-work every account. Most agencies load a campaign, check it monthly, and hope. We do not. That is why our meetings come from the primary inbox while commodity agencies sit in spam.
What industries do you work in?
US B2B software with a real sales team. That’s where we’re strongest. If you’re adjacent, ask — we’ve made exceptions that worked.
How soon will we see meetings?
First meetings usually land in weeks 3 to 4 as infrastructure warms. We ramp from there.
Do you guarantee results?
We do, and we walk through exactly how on the call, because it is built around your numbers.
What does it cost?
Engagements are retainer-based with hybrid options, and start at $2,999/month. We scope the exact number live on the call.

Your ICP might be next.

US B2B software teams. Let’s see what your market looks like.

IntentSignal Systems, LLC · 32 North Gould Street, Sheridan, WY 82801